Brand Identity for a Dental office that was designed with the intent of making you feel right at home.
Canary Dental is a dental office with relationship and care at its core located in Canary District in Toronto, Canada. Founded by Dr. Komal Lamba and her husband, Canary Dental started with a vision to create an office that create an environment that reduces the fear and anxiety of people going to the dentist. They hired us to help create an identity and positioning that allows them to connect with people in a friendly and comfortable manner.
Our approach to the positioning was to create a one of a kind personality which we brought out through messaging—strategically integrating humor with the tagline “Made you smile” to communicate joy and belonging to patients. In building the identity, we saw the unique opportunity to create something that connected with the local community tastefully. The result is a logo of a canary in a tooth, subtly uniting the canary district and dentistry in an icon. The unexpected beauty of a canary, a tooth, and an asymmetrical heart in one image became the perfect identity piece to represent Canary Dental.
To give the feeling of immediate comfort, we chose soft, neutral, and earthy tones—leveraging the interplay between masculine and feminine colors to create a sense of belonging and diversity without judgment. The color palette also influenced the design direction for the interior to accentuate the identity, which was beautifully executed by Prop Architecture. This same careful attention is further carried to Canary Dental’s stationaries and social media, creating an aligned experience for patients both online and offline.
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